The Playroom by MDB

Madderson London, a glamorous maternity fashion collection launching in September 2012, was created as a result of founder Sara Madderon’s own experience with maternity clothes. While pregnant with her first child, Sara couldn’t find clothing that was both polished enough for her high-powered position in finance and chic enough for post-work social events. She owned several black maternity basics, but realized that one can only accessorize these pieces so far. Sara craved “wow” factor maternity clothing and simply wasn’t finding it.

What did she do next? She launched her own fashion line, of course! Pregnant or not, Madderson London is a line we all want to wear. It’s premiere collection, featuring rich colors and simple silhouettes, is like nothing we’ve ever seen in the land of Maternity clothing. Which brings us back to the old saying, “If you want something done right, do it yourself!” To view Madderson London’s Autumn/Winter ’12 look book, see here.