One crib,
one goal

The MDB Family started in 1990 with one crib, the Jenny Lind, and one goal, to make stylish children's furniture that was up to our standards of perfect safety.

Our history

1990
Million Dollar Baby logo

Million Dollar Baby is born, and our very first crib, the Jenny Lind, is introduced

1990
Globe

Hong Kong office opens

1993
Globe

Georgia distribution center opens

1993
Globe

MDB goes international

'93-'95
Inc 500 logo

Featured on Inc 500

2000
DaVinci logo

DaVinci is born

2000
Globe

China office opens

2003
Emily Crib

Emily, our first convertible crib, is designed

2005
Emily Crib in ebony

We introduce the first black-finish crib into the industry with Emily Crib

2007
Emily Mini Crib

We introduce the first mini crib that converts into a twin-size bed into the industry with Emily Mini Crib

'08-'11
Inc 5000 logo

Featured on Inc 5000

2010
Babyletto logo

Babyletto is born

2010
Nursery Works logo

Nursery Works is acquired

2010
Nursery Works logo

One million cribs sold

2011
Franklin & Ben logo

Franklin & Ben is born

2012
Ubabub logo

Partnership with Ubabub

2013
Million Dollar Baby Classic logo

Million Dollar Baby is relaunched as Million Dollar Baby Classic

2013
Bedding by Babyletto logo

Bedding by Babyletto is born

2013
Pure by Babyletto logo

Pure by Babyletto is born

Our principles

We are environmentally conscious in every aspect of our business.
We produce the safest children's products in the world through rigorous testing, product research and consumer studies.
We embrace a heritage of meticulous craftsmanship through socially-responsible manufacturing processes.
We work with game-changing designers and thought leaders who bring a fresh perspective to create distinctive designs that are functional and last through generations.
We create WOW experiences for all customers and consumers at all touch-points.
We bond with parents to better understand their needs.
We are committed to building close, mutually beneficial relationships with our business partners.
We are able to offer value driven products through fiscally-responsible business strategies.
We foster a culture that attracts and inspires excellence and continuous learning in our team members so that they are successful, personally and professionally.
We encourage and promote healthy and productive lifestyles for our employees.
We support charitable causes and organizations that develop innovative products and services.